Submit to Directories
There are a lot of free web directories on the net now and there are an equal number of sites that list free web directories.
So your first step should be to visit every directory and submit your link to every free web directory you can find.

Link Exchanges
If you are taking part in reciprocal link exchanges it is important that you 1) Exchange links only with related sites. If a site has nothing to do with your site a reciprocal backlink from it will serve little to no purpose and 2) Do not mass mail webmasters. If there is one thing that will guarantee i will ignore you it is if i receive an email that has been BCC'ed to a thousand other webmasters. You could also get other webmaster to ask for a link exchange by putting a contact form on your site and letting people know you are open for link exchanges.

Link Baiting
Link baiting is when you post something controversial, a flame or something very interesting on your site with the intention of getting people to blog about it or post it on forums. Link baiting is sometimes seen as "spam" but take no notice of that, It's not, People are choosing to link to you, It's upto them.

Providing Quality Content
This is my favorite way to get backlinks. Make a good site with good content.
If there is one thing people like, and like to link to, it is a good site.

Posting on forums
I am hesitant to include this suggestion, But i will, and i will explain exactly what i mean.
When i say by posting on forums read it as `join a forum and contribute`. It does not mean join a forum, spam your link 50 times and then leave. Most forums allow you to include a signature in your posts so it's an easy way to get backlinks. If you become a trusted regular poster it will also mean you get a lot of traffic from these backlinks. Spamming not only make you look like an amateur, But it will be deleted that same day by a moderator, Probably before a google bot even gets to see it.

RSS Feeds
RSS feeds allow you to syndicate your content. This means other sites display your content on their pages via a feed which includes a backlink to the original article or page. So you could syndicate us ;)

Submit Articles
If you know a lot about the area you work in (as you should) then writing articles could be very beneficial. Every time you write and submit an article that is one backlink, and the good thing about articles is they are often copied and used on other article sites, sent in news letters or posted on forums, Each time this happens you get another backlink.

Provide a link to me code
Put a page on your site that contains link to me code. This will be HTML code that people just have to cut and paste into their site to link to you. But don't use all text. Provide a few banners, some buttons, Be creative. Sometimes if people are trying to find filler for their site they will be more than happy to include your sexy looking banner or button on their page.
The trick is to make it easy for people to link to you.

Buy Text Links
If you have money set aside for your advertising you can also Buy Text Links from companies such as LinkWorth, Also good if you want to make money and sell text links.

Author Bio
www.pink-insurance.com